How much does it cost to trademark a business name in New Jersey?
$50 per registration with the New Jersey Division of Revenue and Enterprise Services, plus $50 for each additional classification if the mark covers more than one class of goods or services. Optional expedited processing within 8.5 business hours costs an extra $15 per transaction for filings made in person or by courier.
How New Jersey compares
- New Jersey
- $50
- Rank
- 14 of 18 states, lowest to highest
- Median
- $50 - New Jersey sits exactly at it
- Range
- $10 (Illinois) to $125 (Ohio)
Quick facts
- Agency
- NJ Division of Revenue and Enterprise Services (DORES)
- Form
- TMSM-01 (registration); TMSM-02 (related filings)
- Fee
- $50 per registration; $50 per additional class
- Term
- Five years, renewable
- Renewal fee
- $50
- Required with filing
- A drawing of the mark and three specimens showing use
The same question in every other state
This requirement is set at state level, so the answer changes when you cross a state line. Below is how 17 other states answer the same question, each linked to the page that cites the agency it came from. The full breakdown is on How to Form an LLC.
| State | Answer |
|---|---|
| Alabama | The filing fee for a state trademark application with the Alabama Secretary of State is $30. Federal trademark applications with the USPTO typically cost between $250 and $350 per class of goods/services, depending on the filing method. |
| Arizona | Registering a trademark with the Arizona Secretary of State costs $15 for online filing or $25 for paper filing. This provides state-level protection. |
| Arkansas | Registering a trademark or service mark with the Arkansas Secretary of State costs $50 per mark, which also covers renewal. This gives state-level protection. |
| California | The filing fee for a California state trademark application is $70 per class of goods or services. This fee is paid to the California Secretary of State. |
| Georgia | The filing fee for a Georgia state trademark application is $15 per class of goods or services. This fee is paid to the Georgia Secretary of State. |
| Illinois | An Illinois state trademark costs a low per-class fee (about $10 per class) with the Secretary of State and lasts five years. A federal USPTO registration costs more per class but gives nationwide protection. |
| Maine | Maine charges $60 to register a trademark or service mark in the first class, plus $10 for each additional class, under 10 M.R.S. section 1522. |
| Massachusetts | A Massachusetts state trademark costs $50 per class filed with the Secretary of the Commonwealth. A federal trademark with the USPTO starts around $350 per class filed electronically. |
| New York | The New York Department of State charges a $50 filing fee for each classification of goods or services claimed in the application. A mark used across two classes therefore costs $100. |
| North Carolina | A North Carolina state trademark costs $75 per class with the Secretary of State and lasts ten years. A federal USPTO registration costs more per class but provides nationwide protection. |
| Ohio | The Ohio Secretary of State charges $125 to file Form 555, the trademark or service mark registration. Expedited service adds $100. |
| Oregon | The Oregon Secretary of State's Business Registry Fee Schedule lists the Application for Registration of a trade or service mark at $50. Renewal, required every five years, is also $50, and an assignment or cancellation filing is $50. |
| Pennsylvania | The Pennsylvania Department of State charges a $50 nonrefundable filing fee for an Application for Registration of Trademark or Service Mark, form DSCB:54-1112. Renewal of the registration is also $50, and recording an assignment is $50. |
| Tennessee | The Tennessee Secretary of State charges $20 per class of goods or services listed on the trademark or service mark application. One class costs $20, two classes cost $40, and so on. |
| Texas | The Texas Secretary of State charges $50 per class to file Form 901, Application for Registration of a Mark. A federal registration with the USPTO costs $350 per class in Trademark Center, before any surcharge for insufficient information or a custom description of goods. |
| West Virginia | $50 for a mark used in one or two classifications, plus an additional $50 for each additional classification, paid to the West Virginia Secretary of State with Form TM-1. Federal registration with the USPTO is separate and costs more; the USPTO sets those fees. |
| Wisconsin | The Wisconsin Department of Financial Institutions charges a $15 filing fee per trademark application. Each image, logo, phrase, or name requires a separate application and a separate $15 fee, so a word mark plus a logo is $30. |
Full context for New Jersey
This page answers one question. The complete New Jersey guide -- covering the surrounding requirements, the forms, the agency, and what happens if you get it wrong -- is at How to Trademark a Business Name in New Jersey (2026).
Sources
- https://www.nj.gov/treasury/revenue/regmark.shtml
- https://www.nj.gov/treasury/revenue/dcr/pdforms/tmsm01.pdf
- https://www.uspto.gov/trademarks/basics
- https://business.nj.gov/pages/trademarks
- https://www.uspto.gov/trademarks/fees-payment-information
LegalGlass provides general information for educational purposes and is not a law firm or a substitute for advice from a licensed attorney or tax professional. Laws and fees change; verify current requirements with the relevant government agency before acting.